The Number’s Up for Jim Carrey on YouTube

From the iMedia website.

The Number’s Up for Jim Carrey on YouTube

February 20, 2007

Creative Showcase

New Line Cinema explores the dark obsessions of the YouTube community with a branded page that lets users create video confessionals to promote “The Number 23.”

“I thought I was a seasoned Web 2.0 guy, but this is the first commercial campaign I’ve seen that successfully pulls off the re-skinning of a branded YouTube page. From a viral marketing perspective, this YouTube campaign site hits on all cylinders (as you’d suspect from anything YouTube does). Subscribe to all the user-generated content for this site, send to a friend, share the channel– these are just the basics. The main call-to-action of the site is to submit a video of one of your darkest secrets, confessions or obsessions to be eligible to win $2300.” — Ryan Buchanan, CEO, eROI

SKINNED WEBSITE www.youtube.com/number23

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~ by jamie andrei on March 7, 2007.

3 Responses to “The Number’s Up for Jim Carrey on YouTube”

  1. […] From the iMedia website. The Number’s Up for Jim Carrey on YouTube February 20, 2007 Creative Showcase New Line Cinema explores the dark obsessions of the YouTube community with a branded page that lets users create video confessionals to promote “The Number 23.” “I thought I was a seasoned Web 2.0 guy, but this is the first commercial campaign I’ve […] GooLink […]

  2. […] From the iMedia website. The Number’s Up for Jim Carrey on YouTube February 20, 2007 Creative Showcase New Line Cinema explores the dark obsessions of the YouTube community with a branded page that lets users create video confessionals to promote “The Number 23.” “I thought I was a seasoned Web 2.0 guy, but this is the first commercial campaign I’ve […] GooLink […]

  3. […] From the iMedia website. The Number’s Up for Jim Carrey on YouTube February 20, 2007 Creative Showcase New Line Cinema explores the dark obsessions of the YouTube community with a branded page that lets users create video confessionals to promote “The Number 23.” “I thought I was a seasoned Web 2.0 guy, but this is the first commercial campaign I’ve […] GooLink […]

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