Seven launches advertising integration unit

Seven launches advertising integration unit

by Tim Addington from http://www.bandt.com.au

Seven Media Group has launched a business unit to manage the integration of advertiser’s marketing messages across its television, magazines and online platforms.

The unit, called Seven Media Group Connections, will be headed by James Warburton, Seven’s network director of sales. The decision to establish the new operation comes just a day after the broadcaster announced a deal with soft drinks giant Coca-Cola to produce a weekly half-hour music show based on Coke’s Live ‘N Local brand.

The programme which is called Live ‘N Local Up Close will be integrated across the Seven Network and its online arm Yahoo!7. Last month Seven also announced a partnership with Kimberly Clark’s Huggies brand to produce a morning show called Mums and Bubs and as well as signing a deal with the Independent Grocers Alliance to create a show called Food 4 Life.

David Leckie, CEO at Seven Media Group said it was the “right time” to launch SMGC in order to “formalise our leadership” in creative delivery. Seven’s broadcast platform reaches 98% of Australians. It also owns Pacific Magazines, which publishes titles including Better Homes, Marie Claire, New Idea and Men’s Health.

Warburton said: “SMGC is very focused in its approach. We are a strategy business first, leveraging our assets and building each of them as separate media businesses and then using those businesses to deliver solutions for clients.” 2 May 2007

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~ by jamie andrei on May 30, 2007.

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