It’s not about technology, it’s about authenticity.
It’s about the story.
It’s about real people talking to real people.
Real World Authenticity
“ Real people talking to real people” “ When you engage the consumer and show them that you have done something that’s unedited, you humanize the brand and that’s invaluable.” Tyler Williamson Sr. Brand Manger, Kraft Foods
Adam & Tyler 4-Week Campaign Results Results
Sales of Philly 1/3 Less Fat exceeds most optimistic projections in 2008
535,088 direct online conversations via chat rooms, instant messenger apps and message board forums
50,000 + Blog views
8,000+ views of the viral video on YouTube
Over 1,000 ‘friends’ added on social networks
56% expressed intent to visit the website
National Press Coverage
90% felt Adam and Tyler should get a promotion
Website traffic increased almost 400% over previous year in typically slowest period Q1